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Marketing Management
OVERVIEW The marketing management is designed to build deep competency in the art and science of: (1) choosing which customers to serve, and (2) getting, keeping and growing them through delivering superior customer value. Marketing will gain a proficiency in the latest methods and concepts for understanding customer behavior and for devising effective marketing strategies. Marketing choose courses to prepare themselves for careers in corporate or not-for-profit management, or in marketing fields that range from product management, advertising, and sales and account management to retailing, e-business, distribution management, and strategic marketing planning. Students can look forward to career opportunities in large and small organizations representing a spectrum of industrial, consumer goods, service, electronic ecommerce, and consulting firms in public- and private-sector institutions. Students begin by taking Marketing Management core courses (MKTG 611 and MKTG 612 or MKTG 6...
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